Retro Colony is a retailer in Singapore that specialises in long-lasting and well-crafted furniture. They also have a division which focuses on renovation and refurbishment projects. The aim of this website redesign was to merge and bring focus to the two separate but complementing divisions.
Wherever applicable, references are made between the two divisions of the business to allow users to cross navigate should they desire to.
Hovering above certain image tooltips gives you an expanded view of the product and allows you to head straight to the product’s listing page. Users may also choose to explore the specific project’s case study instead of navigating to the product page.
What users see when they hover above the numbers on a product
This also works similarly in mobile, with a lesser degree of detail. Tapping on the image brings the users to the project’s case study page.
Example of mobile view
Product pages also link to the case study of the actual product in use, allowing consumers to directly imagine how the item would be utilised in a daily setting.
